Coupon Affiliates: To Pay or Not to Pay

When an advertiser makes the decision to either work or not work with a coupon affiliate, special considerations need to take place. For our purposes today we define “advertiser” as either a retailer or merchant. On a recent call for the Retailers and Merchant Council, PMA members discussed the validity of sales driven by coupon

Continue Reading

I Am Performance Marketing: Fanatics’ Wade Tonkin

(With thanks to Mayrena Tavarez of AffiliateManager.com for her write-up in this next installment in our I Am Performance Marketing series!) Wade Tonkin lives in Jacksonville, FL and manages the Affiliate Management team for Fanatics, an online retailer of licensed sports apparel and merchandise. Wade oversees the affiliate programs for over 30 top licensed sports

Continue Reading

I Am Performance Marketing: Fanatics’ Wade Tonkin

(With thanks to Mayrena Tavarez for her write-up in this next installment in our I Am Performance Marketing series!) Wade Tonkin lives in Jacksonville, FL and manages the Affiliate Management team for Fanatics, an online retailer of licensed sports apparel and merchandise. Wade oversees the affiliate programs for over 30 top licensed sports merchandise eCommerce

Continue Reading

Meet the PMA at Affiliate Summit East 2017

We’re just days away from Affiliate Summit and your chance to meet up with PMA members at various events. Whether you are looking for industry information, networking, or organization updates, PMA members will be all over ASE17! Where can you find us? The PMA Networking Brunch Get your tickets for the Networking Event to be

Continue Reading

FTC Compliance Update

Compliance affects everyone in the affiliate marketing channel and protects both affiliates and merchants. Failure to disclose material connections can result in the FTC taking action against advertisers, affiliates and agencies.

Continue Reading

New Resource: Finding Your Next Merchant

As part of its continuing efforts to help affiliates become more successful in the industry, the PMA Publisher Recruitment Council has created a new infographic entitled, Finding Your Next Merchant. The guide follows the first resource in the series, Signing Up with An Affiliate Program. The resource takes affiliates through various steps of how to

Continue Reading

Taking Your Affiliate Program Global

Expanding an affiliate program globally isn’t simply a matter of replicating existing practices in a new country. In fact, there are many cultural differences, nuances and regulations you may be unfamiliar with that need to be taken into account. To share best practices for expanding your affiliate program into the US and European markets, our

Continue Reading

Taking Your Affiliate Program Global

Expanding an affiliate program globally isn’t simply a matter of replicating existing practices in a new country. In fact, there are many cultural differences, nuances and regulations you may be unfamiliar with that need to be taken into account. To share best practices for expanding your affiliate program into the US and European markets, our

Continue Reading

No Regulation Without Representation

As states continue to grapple with the issue of sales on out of state internet purchases, a few federal congress members have entered the conversation with their own versions of bills that include regulations on who can and can’t be taxed and what constitutes a connection (nexus) between a state and a business or individual.

Continue Reading

No Regulation Without Representation

As states continue to grapple with the issue of sales on out of state internet purchases, a few federal congress members have entered the conversation with their own versions of bills that include regulations on who can and can’t be taxed and what constitutes a connection (nexus) between a state and a business or individual.

Continue Reading

Recap: FTC Disclosure Workshop

The FTC held a public workshop on September 15 entitled “Putting Disclosures to the Test.” Although I did not attend in person, I did watch via webcast. According to the FTC, both the webcast and accompanying materials will be available soon. The workshop started with basic background from Edith Ramirez, Chairwoman of the FTC, on

Continue Reading

The Latest Proposed Internet Sales Tax Bill

This month, Congressman Goodlatte of VA has circulated a discussion draft of a new bill called the “Online Sales Simplification Act of 2016”. Articles from two major publishers have been released recently addressing the topic: Wall Street Journal Internet Retailer Internet Retailer – E-retailers’ Reaction to the Bill  You can download a PDF of the

Continue Reading

New PMA Resource Guide for Affiliate Managers

Navigating the waters of affiliate marketing can be confusing, especially for new affiliate managers.The PMA Coupons and Deals Council has released a new document aimed at helping new affiliate managers learn the basic terminology, strategies, and dangers in running an affiliate program. The Resource Guide for New Affiliate Managers pulls together suggested reading from industry

Continue Reading

FTC Disclosure Public Workshop

FTC Disclosure Public Workshop On September 15, 2016, the Federal Trade Commission will be holding a public workshop to examine the effectiveness of disclosures. Although the workshop will include various types of disclosures including privacy policies and nutritional labeling, the part that will most impact performance marketers will be the discussion regarding social media, native

Continue Reading

PMA Represented at Affiliate Summit East

PMA Represented at Affiliate Summit East The PMA was well represented at Affiliate Summit East in New York last week. Hundreds of members were spotted at our events, speaking in sessions, and sporting PMA stickers around the halls. In particular it was great seeing members come together at our party and our table. PMA Networking

Continue Reading

Meet the PMA at Affiliate Summit East

We’re just days away from Affiliate Summit and your chance to meet up with PMA members at various events. Whether you are looking for industry information, networking, or organization updates, PMA members will be all over ASE16! Where can you find us? The PMA Networking Cocktail Party Get your tickets for the Networking Event to

Continue Reading

PMA Affiliate Summit East Networking Event

The Performance Marketing Association will be having its semi-annual Affiliate Summit networking event on Saturday, July 30, 2016, from 6-7pm in the Empire Complex of the New York Marriott Marquis. This year’s event will be a little different than those in the past to provide new opportunities for interaction. As always, we will be offering

Continue Reading

Free FTC Disclosure Resource for Bloggers

For a limited time, the PMA is offering its newly-revised FTC disclosure whitepaper for free (regularly $49 for non-members). The document, entitled Blogging & New Media Disclosure, has been updated to take into account recent clarifications and investigations by the FTC. Although the paper is written specifically with bloggers in mind, it is a comprehensive

Continue Reading

Is Privacy the New Ad Blocking?

In an anticipated, but not wholly welcome move, the US Federal Communications Commission (FCC) has proposed new data security and privacy rules for broadband internet service providers (ISPs). The proposed rules would require ISPs to disclose what data they are collecting, how that data is being used and give the customer the choice not to

Continue Reading

Message from PMA Executive Director

As you have likely already heard, the Performance Marketing Association recently announced that I have been hired as the new Executive Director. This is a significant step forward for the organization because the Board of Directors and Council chairs have been performing the bulk of the work for some time. I am thankful to all

Continue Reading

Announcing Our Executive Director

I’m pleased to announce that after years of the organization being fueled by the volunteers on our working Board of Directors, the Performance Marketing Association has hired an Executive Director to oversee strategy and day-to-day operations. Before noting who we’ve been fortunate enough to hire, I’d like to thank the members of the Board of

Continue Reading

Louisiana Nexus Alert

Louisiana does have an active bill – which has now passed and active as of April 1, 2016.   CAREFUL reading of the bill is encouraged – listed at http://www.legis.la.gov/legis/ViewDocument.aspx?d=985206 as it is very focused on in-state solicitation and activities that specifically focus on creating a market in the State of Louisiana.   The law does also

Continue Reading

Merchant Best Practice Project

The Coupons & Deals Council is working on a Merchant Best Practices document that will provide helpful information for advertisers new to the performance marketing industry. Affiliate marketing can be overwhelming with its abundant use of different terms and concepts. Our goal is to have a one-stop location for demystifying these common concepts. We are

Continue Reading

Important FTC Rulings: Disclosure

FTC Settles with Lord & Taylor re: Blogging Disclosure The FTC had charged the Lord & Taylor paid bloggers to promote a specific line of clothing, the 2015 Design Lab Collection.  Additionally, Lord & Taylor gave 50 dresses to select bloggers and paid promotional post fees to those bloggers. Key to the FTC argument was

Continue Reading

Utah Nexus Update

As we reported last week, Utah resurrected internet sales tax legislation claiming that affiliates constitute nexus in the state and require online retailers to collect and pay state sales taxes. Not only was the House bill resurrected, but so was a similar bill in the Senate. Utah affiliates and bloggers have stood up against the

Continue Reading

Utah Nexus Alert

The Utah legislature has resurected H.B. 0235, the Remote Transactions Parity Act. Yesterday (February 22nd), the House sent the bill to the Standing Committee. A hearing will be held tomorrow (February 24th). The public is welcome to attend and speak on their own behalf, letting legislators know how this bill will affect them, their businesses

Continue Reading

2016 PMA Salary Survey is Open

UPDATE: Feb 1, 2016 – The 2016 PMA Salary Survey is now open for response.  The PMA Salary Survey gives you the opportunity to see how your company salary structure matches up across the industry among your peers and competitors. The PMA is conducting its second annual Salary Survey and any company participating will be

Continue Reading

Setting Goals for 2016

Last week at a PMA board meeting in Las Vegas, I humbly accepted the role of President of our Board of Directors. I’m excited about the role, but I’d be lying if I said I wasn’t equally intimidated by it. I have some pretty big shoes to fill. So, before we look at what’s to

Continue Reading

PMA Announces Two New Directors for 2016

The PMA Board of Directors are proud to announce the addition of 2 Directors for the 2016-2017 term.   Joining the current Board will be Cristy Ebert, Senior Director of Marketing for Rakuten Affiliate Network, and Maryellen Garasky, Affiliate  Manager for Jane.com   Bringing on these two additional Directors enables the PMA to have a

Continue Reading

Join Us for the Annual PMA Cocktail Party

Reserve your tickets to the Annual PMA Founders and CEO’s Cocktail Hour – sponsored by TUNE and Davis & Gilbert, LLP. We’ll have cocktails and appetizers. When: Sunday, January 10th from 6-7pm Where: Pampas Brazillian Grill, Las Vegas (inside the Planet Hollywood Mile of Shops) Who: Founders and executives from PMA Member organizations. Solopreneurs are entitled to 1

Continue Reading

What You Missed from the PMA in 2015

2015 was a busy year for the Performance Marketing Association Councils. Throughout the year each Council worked on various projects, whitepapers, and infographics. Here are a few of the most popular that you might have missed. The Benefits of Using Affiliate Links Over Adsense, For Bloggers: Find out why bloggers are making the shift from

Continue Reading

Co-opetition: So When is it a Good Idea to Work With a Competitor?

This relationship between competitors is often called co-opetition (an amalgamation of cooperation and competition). It’s a popular theory in gaming where competitors work together for greater good. The PMA’s Industry Advancement Council has released a whitepaper titled Co-opetition, available for download from our resources page.  The following content is a summary of what you will

Continue Reading

Co-opetition: So When is it a Good Idea to Work With a Competitor?

This relationship between competitors is often called co-opetition (an amalgamation of cooperation and competition). It’s a popular theory in gaming where competitors work together for greater good. The PMA’s Industry Advancement Council has released a whitepaper titled Co-opetition, available for download from our resources page.  The following content is a summary of what you will

Continue Reading

Call for Comment – Plugins

The Performance Marketing Association’s (PMA) Publisher Recruitment Council is putting together a piece around the best blogger plugins and we want to hear from you. As a valued member of the PMA, your feedback is very important to us. Please take a moment to answer the questions below regarding the top plugins for bloggers, it

Continue Reading

Call for Comment – Plugins

The Performance Marketing Association’s (PMA) Publisher Recruitment Council is putting together a piece around the best blogger plugins and we want to hear from you. As a valued member of the PMA, your feedback is very important to us. Please take a moment to answer the questions below regarding the top plugins for bloggers, it

Continue Reading

4th Quarter Promotions Cheat Sheet and Tips

You’ve likely been hearing businesses talk about how they have been preparing for holiday sales for months (maybe even all year). Don’t worry that it’s too late for you! There are still plenty of chances to take advantage of 4th quarter marketing opportunities, especially if you know the key dates. The PMA Coupons and Deals

Continue Reading

4th Quarter Promotions Cheat Sheet and Tips

You’ve likely been hearing businesses talk about how they have been preparing for holiday sales for months (maybe even all year). Don’t worry that it’s too late for you! There are still plenty of chances to take advantage of 4th quarter marketing opportunities, especially if you know the key dates. The PMA Coupons and Deals

Continue Reading

Impending Litigation Notice

One of the goals of the Performance Marketing Association is to educate and inform members about legal matters that might impact the industry. Toward that end, we have received information regarding a suit filed in The United States District Court for the Western District of Texas, Austin Division, alleging, among other things, unfair competition, injury

Continue Reading

Impending Litigation Notice

One of the goals of the Performance Marketing Association is to educate and inform members about legal matters that might impact the industry. Toward that end, we have received information regarding a suit filed in The United States District Court for the Western District of Texas, Austin Division, alleging, among other things, unfair competition, injury

Continue Reading

Reach Performance Marketing’s Top Executives

The PMA hosts an annual Founders and CEO’s Cocktail Party in conjunction with Affiliate Summit West. The guest list is limited to top executives of member and potential member organizations. A quick glance around the room and you’ll see C-level execs from the industry’s leading affiliate networks, several publishers with revenues in 7-figure territory and

Continue Reading

Reach Performance Marketing’s Top Executives

The PMA hosts an annual Founders and CEO’s Cocktail Party in conjunction with Affiliate Summit West. The guest list is limited to top executives of member and potential member organizations. A quick glance around the room and you’ll see C-level execs from the industry’s leading affiliate networks, several publishers with revenues in 7-figure territory and

Continue Reading

PMA Members Out in Full Force at ASE15

Affiliate Summit East 2015 is over and it’s another one for the history books. The Performance Marketing Association took the Big Apple by storm with a Meet Market table at ASE15, a meeting for board members and PMA Council Chairs, and many members speaking on panels and sessions. In fact, our very own PMA Board of

Continue Reading

The Benefits of Performance Marketing for Bloggers

The Performance Marketing Association (“PMA”) Publisher Recruitment Council is pleased to release “The Benefits of Performance Marketing for Bloggers” outlining the key benefits of integrating performance marketing into a blog monetization strategy. Affiliate Marketing and Blogging Are A Natural Fit While many bloggers are aware that performance marketing (a.k.a. affiliate marketing) can provide a continual revenue stream

Continue Reading

Defining Success: What Performance Marketing Metrics Matter?

Copyright: iqoncept New metrics and methods for measuring the success of a marketing campaigns performance are being tried and tested. While a standard has never been established, besides conversions, CPM and CTR are considered “leading indicators” gauging the success of a performance marketing campaign. CPM and CTR often form the basis for initial optimizations on

Continue Reading

PMA Compliance Council Guide to the Canada Anti-Spam Law

To access “PMA Compliance Council Guide to the Canada Anti-Spam Law” and subscribe to our newsletter, please complete the information below. The Performance Marketing Association (“PMA”) Compliance Council is excited to release a new Guide to the Canada Anti-Spam Law, outlining key recommendations to marketers who wish to send commercial emails to consumers in Canada.

Continue Reading

PMA Publishes New White Paper on Email Marketing Compliance and Best Practices

The Performance Marketing Association (“PMA”) Compliance Council is excited to release a new white paper outlining key recommendations for advertisers, agencies, networks, publishers and solution providers with regard to email marketing compliance and best practices. Background and Purpose To access “PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices” and subscribe to

Continue Reading

Gender Bias in Search Marketing

I recently ran across a great article about gender bias in the search marketing space. It states that women in the search marketing industry are undervalued by 21 percent in terms of what they are paid relative to their male counterparts. According to the article this is true even when women have the same level

Continue Reading

Why Affiliates MUST Embrace Mobile

It should come as no surprise that mobile technology is changing the way we interact with the world around us. It also shouldn’t shock anyone that it’s changing the way companies operate and those who don’t embrace this change will fall behind their competitors who are, losing valuable users and money. Copyright: cteconsulting No one

Continue Reading

Enter for a Chance to Win a 1-Year PMA Corporate Membership

Three 1-Year PMA Corporate Memberships Are Up For Grabs! About the Performance Marketing Association Over 200,000 US-based businesses and individuals make their living in the performance marketing industry. The Performance Marketing Association (PMA) is a non-profit organization dedicated to promoting and protecting the community of performance marketers and empowering them to grow their businesses responsibly.

Continue Reading

News from Performance Marketing

In case you missed it, here’s a look at the top storylines in performance marketing that we’ve been following this week. Latest News from the Performance Marketing Industry. Top Headlines Take Action Now on Canada’s Anti-Spam Law Affiliate Marketing Turns 20: Myths, Milestones and Momentum Swagbucks Offers Rewards into Mobile Google Search Revenues Shift to

Continue Reading

Jobs and New Oppor – TUNE – ities

Click Here for the PMA Job Board It’s a long-standing tradition for songs to be written about work. It’s a subject that comes up nearly as often as lyrics about girls, cars, partying and alcohol. Although most of the popular work songs are about hating your job, you don’t have to be stuck on repeat

Continue Reading

Thank You Rebecca Madigan

The Performance Marketing Association (“PMA”) Board of Directors accepted the resignation of Rebecca Madigan from the position of Executive Director of the organization. Under the leadership of Board President Brian Littleton and the Board of Directors, the PMA will continue to promote the advancement of the Performance Marketing Industry during this transition period. The Performance

Continue Reading

How to Develop Lead Scoring

The lead generation industry has a complex distribution model and sometimes rather obscure interconnections. Like any industry, when a lack of transparency exists, there’s s a ripe opportunity for fraudsters looking to make a quick buck. Fortunately, the industry has shifted towards a model that emphasizes solutions that can guarantee quality in the vast quantity

Continue Reading

Is Your Site Ready for Primetime?

When a marketing campaign underperforms, the knee jerk reaction from many advertisers is to blame the traffic. Now, obviously not all traffic is created equal, but there are many reasons for the success or failure of a campaign, and the traffic quality is just one component. To help advertisers increase post-click conversions and ROI, I’ve developed a

Continue Reading

Online Marketers Bad at Marketing Themselves

If you’re looking for a job in the booming online marketing space, having a standout resume and cover letter are a must. The old-fashion resume templates and cookie-cutter cover letters just don’t cut it in this industry that values experience, enthusiasm, and creativity. CLICK HERE FOR THE PMA JOB BOARD It’s ironic that people who

Continue Reading

The Profound Economic Power of a Link

Image credit: rukanoga VigLink is an Industry Champion Member of the Performance Marketing Association.  This article originally appeared in FeedFront Magazine, Issue 25. The balance of power in affiliate marketing is undergoing a dramatic shift. The link economy, today an inefficient and complex market, is rapidly gaining competition, transparency, and liquidity. Link optimization technology —

Continue Reading

Are Robot Marketers the Future?

Image credit: vikasuh There are a wide variety of online marketing tasks that can be aided and improved by the use of technology, but the human part of the marketing equation isn’t replaceable by robots – at least not yet. A new Bloomberg report states that mobile robots and “smart” computers are threatening to replace

Continue Reading

Avoiding Trademark Pitfalls in Affiliate Marketing

Image credit: rukanoga Fanatics is a Corporate Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 16. Trademark (n) – A symbol, word, or words legally registered or established by use as representing a company or product. It seems too easy to become successful as an affiliate – I mean,

Continue Reading

Following Application Directions is Job One

CLICK HERE FOR THE PMA JOB BOARD Following instructions and paying attention to details are key elements to doing a job right. It’s simply common sense, right? Well, it seems that those traits are just as important when applying for a job. Recently, PMA Corporate Member and JEB Commerce Founder, Jamie Birch, posted several jobs

Continue Reading

Seven Forgotten Things in Your Affiliate Program

GTOManagement is a Corporate Member of the Performance Marketing Association.  This article originally appeared in FeedFront Magazine, Issue 21. As a longtime outsourced affiliate manager, I’ve had the pleasure of managing and consulting with many companies about their affiliate programs. It never fails to surprise me that sometimes even the largest brands forget that the

Continue Reading

Seven Forgotten Things in Your Affiliate Program

GTOManagement is a Corporate Member of the Performance Marketing Association.  This article originally appeared in FeedFront Magazine, Issue 21. As a longtime outsourced affiliate manager, I’ve had the pleasure of managing and consulting with many companies about their affiliate programs. It never fails to surprise me that sometimes even the largest brands forget that the

Continue Reading

Internet Sales Tax Reform Updates

The Performance Marketing Association’s mission is to advance and protect responsible performance marketing. One of our main goals is to advocate on behalf of the businesses that comprise the performance marketing industry and we’ve vigorously done so, since 2008. As 2014 is shaping up to be an interesting year for performance marketing with Do-Not-Track, Consumer Privacy

Continue Reading

Online Marketing Talent Needed

  CLICK HERE FOR THE PMA JOB BOARD A new survey conducted by the Online Marketing Institute (in partnership with ClickZ and staffing firm Kelly Services) found inconsistent job skills and experience lacking in the current online marketing talent pool. The survey highlighted seven key talent trends. More than 750 organizations with a need for

Continue Reading

Get More Out Of Your Affiliate Promotions

ShareASale is an Industry Champion Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 24. If you are an affiliate program manager, you know that one of the biggest challenges is activating your affiliate base. You may have 1,000 affiliates but only see sales generated from a handful of them.

Continue Reading