The Benefits of Performance Marketing for Bloggers

The Performance Marketing Association (“PMA”) Publisher Recruitment Council is pleased to release “The Benefits of Performance Marketing for Bloggers” outlining the key benefits of integrating performance marketing into a blog monetization strategy. Affiliate Marketing and Blogging Are A Natural Fit While many bloggers are aware that performance marketing (a.k.a. affiliate marketing) can provide a continual revenue stream

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Defining Success: What Performance Marketing Metrics Matter?

Copyright: iqoncept New metrics and methods for measuring the success of a marketing campaigns performance are being tried and tested. While a standard has never been established, besides conversions, CPM and CTR are considered “leading indicators” gauging the success of a performance marketing campaign. CPM and CTR often form the basis for initial optimizations on

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PMA Compliance Council Guide to the Canada Anti-Spam Law

To access “PMA Compliance Council Guide to the Canada Anti-Spam Law” and subscribe to our newsletter, please complete the information below. The Performance Marketing Association (“PMA”) Compliance Council is excited to release a new Guide to the Canada Anti-Spam Law, outlining key recommendations to marketers who wish to send commercial emails to consumers in Canada.

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PMA Publishes New White Paper on Email Marketing Compliance and Best Practices

The Performance Marketing Association (“PMA”) Compliance Council is excited to release a new white paper outlining key recommendations for advertisers, agencies, networks, publishers and solution providers with regard to email marketing compliance and best practices. Background and Purpose To access “PMA Compliance Council Guide to Email Marketing: Compliance Requirements and Best Practices” and subscribe to

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Gender Bias in Search Marketing

I recently ran across a great article about gender bias in the search marketing space. It states that women in the search marketing industry are undervalued by 21 percent in terms of what they are paid relative to their male counterparts. According to the article this is true even when women have the same level

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Why Affiliates MUST Embrace Mobile

It should come as no surprise that mobile technology is changing the way we interact with the world around us. It also shouldn’t shock anyone that it’s changing the way companies operate and those who don’t embrace this change will fall behind their competitors who are, losing valuable users and money. Copyright: cteconsulting No one

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Enter for a Chance to Win a 1-Year PMA Corporate Membership

Three 1-Year PMA Corporate Memberships Are Up For Grabs! About the Performance Marketing Association Over 200,000 US-based businesses and individuals make their living in the performance marketing industry. The Performance Marketing Association (PMA) is a non-profit organization dedicated to promoting and protecting the community of performance marketers and empowering them to grow their businesses responsibly.

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News from Performance Marketing

In case you missed it, here’s a look at the top storylines in performance marketing that we’ve been following this week. Latest News from the Performance Marketing Industry. Top Headlines Take Action Now on Canada’s Anti-Spam Law Affiliate Marketing Turns 20: Myths, Milestones and Momentum Swagbucks Offers Rewards into Mobile Google Search Revenues Shift to

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Jobs and New Oppor – TUNE – ities

Click Here for the PMA Job Board It’s a long-standing tradition for songs to be written about work. It’s a subject that comes up nearly as often as lyrics about girls, cars, partying and alcohol. Although most of the popular work songs are about hating your job, you don’t have to be stuck on repeat

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Thank You Rebecca Madigan

The Performance Marketing Association (“PMA”) Board of Directors accepted the resignation of Rebecca Madigan from the position of Executive Director of the organization. Under the leadership of Board President Brian Littleton and the Board of Directors, the PMA will continue to promote the advancement of the Performance Marketing Industry during this transition period. The Performance

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How to Develop Lead Scoring

The lead generation industry has a complex distribution model and sometimes rather obscure interconnections. Like any industry, when a lack of transparency exists, there’s s a ripe opportunity for fraudsters looking to make a quick buck. Fortunately, the industry has shifted towards a model that emphasizes solutions that can guarantee quality in the vast quantity

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Is Your Site Ready for Primetime?

When a marketing campaign underperforms, the knee jerk reaction from many advertisers is to blame the traffic. Now, obviously not all traffic is created equal, but there are many reasons for the success or failure of a campaign, and the traffic quality is just one component. To help advertisers increase post-click conversions and ROI, I’ve developed a

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Online Marketers Bad at Marketing Themselves

If you’re looking for a job in the booming online marketing space, having a standout resume and cover letter are a must. The old-fashion resume templates and cookie-cutter cover letters just don’t cut it in this industry that values experience, enthusiasm, and creativity. CLICK HERE FOR THE PMA JOB BOARD It’s ironic that people who

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The Profound Economic Power of a Link

Image credit: rukanoga VigLink is an Industry Champion Member of the Performance Marketing Association.  This article originally appeared in FeedFront Magazine, Issue 25. The balance of power in affiliate marketing is undergoing a dramatic shift. The link economy, today an inefficient and complex market, is rapidly gaining competition, transparency, and liquidity. Link optimization technology —

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Are Robot Marketers the Future?

Image credit: vikasuh There are a wide variety of online marketing tasks that can be aided and improved by the use of technology, but the human part of the marketing equation isn’t replaceable by robots – at least not yet. A new Bloomberg report states that mobile robots and “smart” computers are threatening to replace

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Avoiding Trademark Pitfalls in Affiliate Marketing

Image credit: rukanoga Fanatics is a Corporate Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 16. Trademark (n) – A symbol, word, or words legally registered or established by use as representing a company or product. It seems too easy to become successful as an affiliate – I mean,

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Following Application Directions is Job One

CLICK HERE FOR THE PMA JOB BOARD Following instructions and paying attention to details are key elements to doing a job right. It’s simply common sense, right? Well, it seems that those traits are just as important when applying for a job. Recently, PMA Corporate Member and JEB Commerce Founder, Jamie Birch, posted several jobs

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Seven Forgotten Things in Your Affiliate Program

GTOManagement is a Corporate Member of the Performance Marketing Association.  This article originally appeared in FeedFront Magazine, Issue 21. As a longtime outsourced affiliate manager, I’ve had the pleasure of managing and consulting with many companies about their affiliate programs. It never fails to surprise me that sometimes even the largest brands forget that the

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Seven Forgotten Things in Your Affiliate Program

GTOManagement is a Corporate Member of the Performance Marketing Association.  This article originally appeared in FeedFront Magazine, Issue 21. As a longtime outsourced affiliate manager, I’ve had the pleasure of managing and consulting with many companies about their affiliate programs. It never fails to surprise me that sometimes even the largest brands forget that the

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Internet Sales Tax Reform Updates

The Performance Marketing Association’s mission is to advance and protect responsible performance marketing. One of our main goals is to advocate on behalf of the businesses that comprise the performance marketing industry and we’ve vigorously done so, since 2008. As 2014 is shaping up to be an interesting year for performance marketing with Do-Not-Track, Consumer Privacy

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Online Marketing Talent Needed

  CLICK HERE FOR THE PMA JOB BOARD A new survey conducted by the Online Marketing Institute (in partnership with ClickZ and staffing firm Kelly Services) found inconsistent job skills and experience lacking in the current online marketing talent pool. The survey highlighted seven key talent trends. More than 750 organizations with a need for

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Get More Out Of Your Affiliate Promotions

ShareASale is an Industry Champion Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 24. If you are an affiliate program manager, you know that one of the biggest challenges is activating your affiliate base. You may have 1,000 affiliates but only see sales generated from a handful of them.

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Share Your News with the Performance Marketing Industry

The PMA is active on Facebook, Twitter and LinkedIn and also sends out an email newsletter, Performance Marketing News. PMA on Twitter: http://twitter.com/pmassociation PMA’s Facebook page: http://www.facebook.com/pmassociation The PMA Social Society (Member’s Only): http://www.facebook.com/groups/198212193627722/ The PMA on LinkedIn: http://www.linkedin.com/groups/Performance-Marketing-Association-2554200 Performance Marketing News: http://thepma.org/newsletterarchives We love to share our members’ announcements and blog posts with the performance

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What is an Incremental Sale?

JebCommerce is a Corporate Member of the Performance Marketing Association. I have the distinct honor of serving on the Measurements and Insights Council of the PMA with some of the industry’s best and brightest. Our conversations and activities many times center on how can the PMA, it’s members and this particular committee provide better data

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When Specialty Links Go Wrong

BrandVerity is an Industry Champion Member of the Performance Marketing Association. This article originally appeared in FeedFront Magazine, Issue 24. Alternatives to the typical affiliate marketing relationship, such as referral programs, MLM (Multi-Level-Marketing), and sub-affiliate arrangements can be useful tools for brands to gain new customers. These systems often have lower barriers to entry than

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Guest Post Opportunities on the PMA Blog

The PMA is excited to announce that we will now be accepting guest posts on our blog, related to the performance marketing industry. When you’re read at the PMA blog, you’re reaching the leading decision makers, thought-shapers and innovators in the industry. In addition, your post will also appear in our weekly newsletter and it

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Amazon Affiliates Reinstated in Illinois

The email that thousands of Affiliate Marketers in Illinois hoped would come – finally did.   Amazon revised their terms as such: November 20, 2013 version – full link here “In addition, if at any time following your enrollment in the Program you become a resident of Arkansas, Colorado, Maine, Minnesota, Missouri, North Carolina, or

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Amazon petition officially denied

The US Supreme Court announced today that they have officially denied the petitions filed by Amazon and Overstock, to appeal New York’s affiliate nexus tax law. We are terribly disappointed in this outcome. There are over 80,000 online affiliate marketers in the US who have had their incomes devastated by various states’ attempts to regulate interstate

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Update on Amazon Petition to Supreme Court

Today, November 26th, 2013, the Supreme Court announced some cases it would grant review, and the Court did not include the Amazon/Overstock petition in its list of considered cases.   There is a chance the petition is being held over for review or for a later conference. We will know more on Monday December 2nd, when the

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Congratulations to New PMA Board Members!

PMA Welcomes Five New Board Members! Congratulations to the following industry leaders for being elected to the 2014 PMA Board of Directors! Todd Crawford, Co-Founder, Impact Radius (Corporate) Michael Jones, Head of Affiliate, eBay Enterprise (Industry Champion) Tricia Meyer, CEO, Sunshine Rewards (Corporate) Tony Pantano, CEO, Imwave (Corporate) Lisa Picarille, Online Marketing Strategist, LisaPicarille.com (Corporate) Five, you might ask? The election results were extremely close,

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Have A Message to Get Out to the Performance Marketing Industry – Here’s A Great Way To Do It

Introducing the Performance Marketing Marketplace       Support the PMA and Spread Your Message Ordering is easy.  Simply select the blog that you’d like your post to be placed on, or choose your professional in-person or telephone and complete the order online.* All proceeds from purchases made from the Performance Marketing Association Marketplace will

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Have A Message to Get Out to the Performance Marketing Industry – Here’s A Great Way To Do It

Introducing the Performance Marketing Marketplace       Support the PMA and Spread Your Message Ordering is easy.  Simply select the blog that you’d like your post to be placed on, or choose your professional in-person or telephone and complete the order online.* All proceeds from purchases made from the Performance Marketing Association Marketplace will

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Have A Message to Get Out to the Performance Marketing Industry – Here’s A Great Way To Do It

Introducing the Performance Marketing Marketplace       Support the PMA and Spread Your Message Ordering is easy.  Simply select the blog that you’d like your post to be placed on, or choose your professional in-person or telephone consultation and complete the order online.* All proceeds from purchases made from the Performance Marketing Association Marketplace

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Press Release: Illinois Supreme Court Upholds PMA Suit

  Performance Marketing Association Wins Suit Challenging Validity of Illinois Affiliate Nexus Law Supreme Court Upholds 2012 Circuit Court Decision   CAMARILLO, CALIFORNIA, OCTOBER 18, 2013 – The Performance Marketing Association (PMA) today received news that the Illinois Supreme Court reaffirmed the circuit court decision, declaring that the state’s “affiliate nexus tax” law is invalid. In

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Press Release: Illinois Supreme Court Upholds PMA Suit

  Performance Marketing Association Wins Suit Challenging Validity of Illinois Affiliate Nexus Law Supreme Court Upholds 2012 Circuit Court Decision   CAMARILLO, CALIFORNIA, OCTOBER 18, 2013 – The Performance Marketing Association (PMA) today received news that the Illinois Supreme Court reaffirmed the circuit court decision, declaring that the state’s “affiliate nexus tax” law is invalid. In

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Illinois Affiliate Marketers: You Are Back In Business!

Today the Illinois Supreme Court affirmed the PMA’s victory in its lawsuit, and declared the state’s Affiliate Nexus Tax law invalid. Advertisers can reinstate their Illinois affiliates! And Illinois affiliate marketers can get back in business! The PMA’s attorneys issued this statement: The ruling by the Illinois Supreme Court that Public Act 96-1544 is “void

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Illinois Affiliate Marketers: You Are Back In Business!

Today the Illinois Supreme Court affirmed the PMA’s victory in its lawsuit, and declared the state’s Affiliate Nexus Tax law invalid. Advertisers can reinstate their Illinois affiliates! And Illinois affiliate marketers can get back in business! The PMA’s attorneys issued this statement: The ruling by the Illinois Supreme Court that Public Act 96-1544 is “void

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PMA Illinois Lawsuit Victory Upheld!

We are ecstatic to announce that the Illinois Supreme Court upheld the circuit court ruling that the state’s Affiliate Nexus Tax law is unconstitutional. We won our lawsuit again! We’re waiting for more information from our legal team on next steps, such as when the law is officially rescinded. Stay tuned! Here are links to

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PMA Illinois Lawsuit Victory Upheld!

We are ecstatic to announce that the Illinois Supreme Court upheld the circuit court ruling that the state’s Affiliate Nexus Tax law is unconstitutional. We won our lawsuit again! We’re waiting for more information from our legal team on next steps, such as when the law is officially rescinded. Stay tuned! Here are links to

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We Need Your Ideas: A Call for Action to Expand Industry Representation

An open letter from the Performance Marketing Association: What will it take to get serious about the need for strong representation of the Performance Marketing Industry? Dear Friends, Geez, what a year it’s been so far! Both legislators and regulators have heightened concerns over how advertising and Internet tracking can threaten consumer privacy, and many

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We Need Your Ideas: A Call for Action to Expand Industry Representation

An open letter from the Performance Marketing Association: What will it take to get serious about the need for strong representation of the Performance Marketing Industry? Dear Friends, Geez, what a year it’s been so far! Both legislators and regulators have heightened concerns over how advertising and Internet tracking can threaten consumer privacy, and many

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Affiliate Summit East Starts Now! (almost)

Look at all the thought leaders who will be at Affiliate Summit This year the PMA is sharing our booth with members! There is a lot to talk about these days! The affiliate nexus tax, attribution, evolution of our industry, emerging opportunities, our new membership levels and benefits, our growing library of thought leadership papers…and

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US Senate Passes Marketplace Fairness Act

The PMA has issued the following press release: Performance Marketing Association Congratulates US Senate for Passing Marketplace Fairness Act  The 76,000 small Internet businesses wiped out by states’ unconstitutional attempts at regulating interstate commerce are closer to getting back in business. CAMARILLO, May 6, 2013 – The Performance Marketing Association (PMA) expresses thanks and gratitude

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PMA Survey: Online Consumer Offer Value

The Performance Marketing Associations’ Industry Advancement Council, in  conjunction with eAccountableOPM and Clear Voice Survey, conducted the “Online  Consumer Offer Value Study” to help measure the value of services from coupon,  offer, deal and reward publishers to consumers (publishers who offer discounts and  offers, as well as publishers who offer loyalty programs). The study, conducted

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Happy 5th Birthday to the PMA!

Five years ago today the first formal trade organization was formed to represent the interests of the multi-billion performance marketing industry. In 2008 leaders of the performance marketing industry came together to form a not-for-profit organization that would connect, inform and advocate on behalf of this rapidly growing field. The Performance Marketing Association’s formation date

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Jim Sterne on Big Data and the Human Side of Analytics

Jim Sterne, Founder of the eMetrics Summit and co-founder and current Chairman of the Digital Analytics Association will be one of the Keynote speakers at Affiliate Management Days (AM Days)  taking place April 16-17, 2013 in San Francisco. Jim’s keynote, The Human Side of Analytics, will focus on social, mobile, affiliate, online, offline, and integrated

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Robert Glazer on the Role of the Network

Robert Glazer, Founder and Managing Director at Acceleration Partners , a digital strategies and marketing firm, will be moderating a panel at Affiliate Management Days (AM Days)  taking place April 16-17, 2013 in San Francisco. The much anticipated session– called The Role of the Affiliate Network – features all the major networks as panelists including

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